100% Optical 2027 stands as the UK's premier annual event for optical professionals and is recognized as Europe's fastest-growing optical exhibition. This essential platform brings together optometrists, ophthalmologists, optical buyers, and industry innovators to explore the cutting edge of eyewear, contact lenses, vision care technology, and business solutions across sectors like optical retail, audiology, and smart eyewear. Attendees benefit from a world-class CPD programme, gaining vital knowledge and skills, alongside unique features like the 100% Catwalk and Love Eyewear Awards. For exhibitors, it offers an unparalleled opportunity to launch new products, showcase advanced technologies, and forge strategic partnerships within the lucrative UK optics market. Engage directly with thousands of decision-makers, generate high-quality sales leads, and elevate your brand's presence at the forefront of the industry. Whether seeking to discover trends, expand networks, or drive business growth, 100% Optical provides the ideal environment for success.
Highlights
5 items
01
UK's Premier Optical Event
Recognized as the UK's leading annual event and Europe's fastest-growing optical exhibition, attracting over 11,000 delegates.
02
Comprehensive Exhibit Sectors
Showcases eyewear, lenses, optical equipment, technology, audiology, and business solutions for eyecare retailers.
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World-Class CPD Programme
Offers 100+ hours of accredited Continuing Professional Development, curated in partnership with the AOP.
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Industry Recognition & Networking
Features the 100% Catwalk, 100% Studio, Love Eyewear Awards, and extensive networking opportunities.
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Targeted Professional Audience
Connect with thousands of optometrists, practice owners, and key decision-makers in the optical market.
Previous Edition
11,725
Attendees
250
Exhibitors
—
Net Area
FAQ
4 questions
Registration for the 2027 event is scheduled to open in Autumn 2026.
Free registration is available for optical and ophthalmic professionals or students working in an optician, private healthcare, NHS, or academic setting.
Yes, a non-refundable fee of £99 (+VAT) applies for a visa invitation letter for delegates from outside the EU, EEA, or Commonwealth.
Prospective exhibitors can apply by completing an online enquiry form available on the official website.