Artoza - Bakery & Pastery Industry 2027 is the 20th edition of the leading international trade fair for the bakery, pastry, ice cream, and chocolate sectors in Greece and the broader Balkan region. With a solid 33-year legacy, this biennial event is recognized as one of the most powerful and specialized exhibitions worldwide, serving as a crucial platform where significant trade contacts and agreements are forged. It is designed for over 20,000 owners and executives from bakeries, patisseries, hotels, and catering, seeking innovative products and equipment. For exhibitors, Artoza offers an unparalleled opportunity to showcase products to thousands of targeted professionals, leading to commercial agreements and enhanced brand visibility. Buyers benefit from a one-stop destination to discover top solutions, new products, and the latest trends, enabling direct trade agreements and business growth. The event also facilitates market expansion through its Hosted Buyer Program, connecting international professionals with exhibitors, leveraging Greece's strong investment opportunity in the sector.
Highlights
5 items
01
ARTOZA Masterclasses
Live culinary demonstrations by leading Greek and international bakers and confectioners, showcasing innovative recipes and products.
02
ARTOZA Lab
Discussions on critical business topics like staff management, sales strategies, cost efficiency, social media promotion, and digitalization.
03
Panhellenic Coffee Championships
A significant event hosted by SCA Greece, featuring a dedicated coffee sector within the exhibition.
04
Robust Hosted Buyer Program
Facilitates thousands of pre-arranged B2B meetings, connecting international professionals with exhibitors for market expansion.
05
Strong Market Opportunity
Greece's bakery and confectionery market projects €9.2 billion in revenue by 2026, offering significant investment potential.
Previous Edition
25,477
Attendees
250
Exhibitors
—
Net Area
FAQ
5 questions
It is the 20th edition of the leading international trade fair for the bakery, pastry, ice cream, and chocolate sectors in Greece and the broader Balkan region, held biennially.
The exhibition is organized by FORUM S.A., a prominent leader in the Greek exhibition industry with over 40 years of experience, and a member of NürnbergMesse.
The core sectors include Raw Materials, Ingredients & Finished Products, and Machinery, Equipment, Furnishings & Packaging Solutions for the industry.
Artoza targets owners and executives of bakeries, patisseries, hotels, catering companies, and other food service professionals seeking innovative products and equipment.
Yes, Artoza features a robust Hosted Buyer Program designed to facilitate thousands of pre-arranged B2B meetings between international professionals and exhibitors.
