BeautyEurasia is a premier international exhibition for the cosmetics, beauty, and personal care industries, recognized as a leading trade platform in the Eurasian region. It offers a high-quality and effective experience, connecting exhibitors with buyers and industry professionals from their target markets. This event serves as a strategic meeting point for businesses aiming to expand into the dynamic Turkish, Eurasian, Middle Eastern, Balkan, and CIS markets. The diverse target audience includes purchasing managers from retail chains, supermarkets, pharmacies, distributors, wholesalers, and beauty professionals, alongside brand owners, retailers, and private label buyers. Attending BeautyEurasia provides invaluable opportunities for market analysis, competition assessment, and establishing high-value business partnerships, significantly boosting global visibility for manufacturers and exporters. Both exhibitors and visitors benefit from structured engagement, including a VIP Hosted Buyer Programme designed to facilitate direct B2B meetings with key decision-makers.
Highlights
4 items
01
Strategic Market Gateway
BeautyEurasia is a key platform for accessing and expanding into the Turkish, Eurasian, Middle Eastern, Balkan, and CIS markets, fostering international business growth.
02
High-Value Business Connections
The exhibition facilitates thousands of B2B meetings, with the 2025 edition generating €305 million in business volume and connecting over 600 VIP buyers with exhibitors.
03
Global Industry Presence
Attracting exhibitors from 30 countries and visitors from 114 countries (2025 data), BeautyEurasia offers unparalleled international exposure and networking opportunities.
04
Comprehensive Product Showcase
Explore a wide array of sectors including aesthetic products, colour cosmetics, hair care, natural & organic cosmetics, packaging, raw materials, and private label manufacturing.
Previous Edition
11,786
Attendees
367
Exhibitors
—
Net Area
FAQ
4 questions
Exhibitors can book a stand directly through the official BeautyEurasia website. This platform helps companies meet annual targets and analyze market competition.
Professional visitors can register on the official website. A corporate email address is required for visitor applications.
This program invites qualified high-level buyers from various countries, covering their accommodation and travel. It facilitates direct B2B meetings with exhibitors, creating valuable business opportunities.
BeautyEurasia takes place at the Istanbul Expo Center (IFM) in Istanbul, Turkey.
