EQUITANA, the World Equestrian Show, stands as the globe's largest and most significant trade fair in the equestrian industry. It serves as a vital catalyst for innovation and change within the horse sector, targeting the European market while attracting professionals, riders, and breeders worldwide. This premier event is an essential procurement platform, showcasing the latest products and groundbreaking innovations across all facets of equestrian sports and care. Attendees, including equestrian professionals, riders, breeders, retailers, manufacturers, sportspeople, trainers, and veterinary specialists, will find unparalleled opportunities. Horse owners, veterinarians, riding clubs, and stable operators also form a key part of the diverse audience. Exhibitors benefit from a crucial platform to close deals, forge new partnerships, and connect with potential buyers. It's an ideal environment to present new products, cultivate valuable contacts, and expand customer bases, offering direct product advice and engagement beyond online channels. EQUITANA is the ultimate destination for anyone involved in the horse industry seeking to discover, connect, and grow.
Highlights
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01
World's Premier Equestrian Trade Fair
As the largest global equestrian show, EQUITANA is a vital platform for industry innovation, attracting professionals, riders, and breeders worldwide.
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Comprehensive Equestrian Product Range
Explore the full value chain of equestrian products and services, from feeding and care to stable technology, breeding, and riding equipment.
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Extensive Educational & Training Programs
Benefit from over 500 hours of education, including demo lessons, health workshops, and discussion rounds with top trainers and experts.
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Spectacular HOP TOP Show
Experience the world's most extravagant horse show, featuring breathtaking choreographed performances, acrobatics, live music, and lighting effects.
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Unrivaled Business & Networking Opportunities
Exhibitors can close deals, form partnerships, meet buyers, present innovations, and expand their customer base in this crucial market.
FAQ
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EQUITANA takes place at Messe Essen in Essen, Germany. The exhibition space covers 30,000 square meters across seven halls.
The event is organized by RX Deutschland GmbH, a prominent event organizer.
Tickets for EQUITANA 2027 will be available for purchase starting from autumn 2026. Day tickets for EQUITANA 2026 started from €30.
The HOP TOP Show is described as the most extravagant show in the world, featuring choreographed horse and acrobatics performances with live music and lighting effects. It requires a separate ticket.
