FOR BEAUTY is the largest semi-annual trade fair in the Czech Republic, serving as a crucial meeting point for the cosmetics, hairdressing, nail design, and foot care industries. It attracts a high number of professional visitors, including cosmeticians, hairdressers, salon owners, and distributors, alongside the general public. The event offers an unparalleled platform for exhibitors to showcase new products, launch brands, and generate leads within the Central European market. Attendees gain a comprehensive overview of the latest industry trends, innovations, and product offerings, from anti-aging solutions to wellness. With its extensive accompanying program, including professional competitions and expert lectures, FOR BEAUTY provides valuable insights, educational opportunities, and facilitates essential networking for all participants.
Highlights
5 items
01
Largest Czech Beauty Event
FOR BEAUTY is the largest semi-annual trade fair in the Czech Republic for cosmetics, hairdressing, nail design, and foot care.
02
Comprehensive Industry Showcase
Features a wide array of products and services, covering current trends like anti-aging, dermatocosmetics, wellness, and healthy lifestyle.
03
Professional Competitions & Programs
Includes Nail Master Arena, Beauty Foot Cup Czech, Barber Battle Junior, MAKE-UP Championship, expert lectures, and workshops.
04
Key Networking Hub
A crucial meeting point for manufacturers, distributors, and retailers, facilitating business relationships within the Central European beauty sector.
05
Strong Visitor & Exhibitor Base
Attracted 11,423 visitors and 197 exhibitors in Spring 2026, demonstrating significant scale and reach.
FAQ
5 questions
FOR BEAUTY is dedicated to cosmetics, hairdressing, nail design, and foot care industries, showcasing a comprehensive range of products and services.
The exhibition targets beauty professionals such as cosmeticians, hairdressers, salon owners, and distributors, as well as the general public interested in beauty trends.
Key attractions include professional competitions like the Nail Master Arena and MAKE-UP Championship, expert lectures, interactive workshops, and fashion shows.
The primary organizer of the FOR BEAUTY exhibition is ABF, a.s., a leading exhibition company in the Czech Republic.
FOR BEAUTY is held at the PVA EXPO PRAHA in Letňany, Prague, Czech Republic.
