About This Expo
ITE Hong Kong, the International Travel Expo Hong Kong & MICE Travel Expo, is a cornerstone event in Asia's travel industry, celebrating its 40th anniversary. Established in 1986, it serves as a vital platform connecting tourism professionals and travel enthusiasts worldwide. The expo uniquely combines robust business-to-business (B2B) networking opportunities with engaging business-to-consumer (B2C) public days, attracting a diverse array of participants. Attendees, including national tourism boards, airlines, hotels, tour operators, and technology providers from over 50 countries and regions, converge to showcase and explore a wide spectrum of travel segments, from luxury and adventure to MICE, cultural, and wellness tourism. Beyond the exhibition floor, ITE Hong Kong offers a comprehensive program of expert presentations, panel discussions, and seminars, facilitating knowledge exchange on emerging trends like travel technology and digitalization. Its strategic location in Hong Kong positions it as a crucial gateway to the lucrative outbound travel markets of Hong Kong and mainland China, making it an essential event for anyone looking to engage with the global travel industry.