MIDO - International Optics, Optometry & Ophthalmology 2027
Dates
February 6, 2027 – February 8, 2027
Venue
Fiera Milano Rho
Location
Milan, Italy
Dates
February 6, 2027 – February 8, 2027
Venue
Fiera Milano Rho
Location
Milan, Italy
About This Expo
MIDO - International Optics, Optometry & Ophthalmology 2027 is globally recognized as the premier international trade fair dedicated to the eyewear industry, uniting the entire supply chain. With a rich history spanning over five decades, MIDO has consistently served as a pivotal platform for business, innovation, and trendsetting within the global optics and optometry sectors. The event targets a broad spectrum of professionals, including opticians, optometrists, ophthalmologists, retailers, manufacturers, and designers from over 160 nations. For exhibitors, MIDO offers unparalleled direct access to a diverse global audience, enabling them to introduce new products, showcase collections, and highlight technical advancements. It's a crucial platform for market presence strengthening and competitive analysis. For professional buyers and visitors, MIDO is the sole global event bringing together the entire eyewear supply chain, offering extensive opportunities to discover new products, evaluate vendors, network, and stay updated on the latest trends through educational forums like OTTICLUB. Attending MIDO ensures participants remain at the forefront of the optical business.
Highlights
5 items
01
Global Eyewear Hub
The world's largest and most influential eyewear exhibition, uniting the entire supply chain with over 1,200 exhibitors from 50 countries and 42,000 participants from 160+ nations.
02
Fashion & Technology Showcase
Features cutting-edge eyewear fashion, design trends, and advanced optical technology from major lens manufacturers, alongside machinery and components.
03
Educational & Networking Platform
Offers OTTICLUB for seminars, workshops, and conferences, plus The Vision Stage for talks, providing essential education and networking opportunities for professionals.
04
Sustainability Focus
Promotes "Plastic Free" policies and responsible resource use, recognizing sustainable efforts with the "Stand up for green" award.
05
Comprehensive Industry Overview
Brings together the entire eyewear supply chain, from raw materials and manufacturing processes to finished products and retail solutions.
Previous Edition
55,000
Attendees
1,200
Exhibitors
—
Net Area
FAQ
5 questions
MIDO - International Optics, Optometry & Ophthalmology 2027 is globally recognized as the premier international trade fair dedicated to the eyewear industry, uniting the entire supply chain.
The MIDO exhibition is organized by MIDO, an entity deeply rooted in the Italian optical industry, under the presidency of Giovanni Vitaloni, who also serves as the President of ANFAO.
The core exhibit sectors include Eyewear Fashion & Design, showcasing trends and new collections, and Lenses & Technology, featuring advancements in optical tech, machinery, and components.
MIDO targets a broad spectrum of professionals, including opticians, optometrists, ophthalmologists, retailers, distributors, manufacturers, designers, and start-ups from over 160 countries.
Key features include OTTICLUB for educational content, The Vision Stage for talks, a strong emphasis on sustainability with "Plastic Free" policies, and the "Stand up for green" award.
