About This Expo
NY NOW is a premier wholesale marketplace and the leading market for home and lifestyle products, held biannually in New York City. With a rich, century-long legacy, it stands as a pivotal platform for brands to forge significant connections with prestigious global buyers, showcasing new collections. It attracts thousands of industry professionals, including diverse retailers, designers, and procurement managers, offering a unique hybrid experience through its integrated online platform. Attendees can discover the latest products, identify emerging market trends, and source both timeless bestsellers and innovative designs across home, lifestyle, jewelry, and handmade categories. The event fosters creativity, facilitates game-changing business connections, and provides significant brand visibility, making it an essential destination for market insight and growth in the gift and home industries.