The Performance Racing Industry (PRI) Show stands as the world's largest and most comprehensive trade show for the racing and motorsport industry, making it the premier annual destination for professionals globally. Tailored for serious buyers and decision-makers, including professional race teams, retail shops, warehouse distributors, engine builders, fabricators, and media, the show offers an unparalleled platform. Attendees can discover and explore the latest products, services, machinery, simulation and testing technologies, and trailers applicable to all forms of racing, from drag racing to off-road. For exhibitors, it provides a unique opportunity to promote innovations, develop new business relationships, and significantly elevate brand presence within international markets. The PRI Show is an essential event for making crucial connections, presenting cutting-edge solutions to a highly targeted audience, and facilitating business deals and shared industry experiences, ensuring participants stay at the forefront of motorsports advancements.
Highlights
4 items
01
World's Largest Racing Show
Recognized as the largest trade show for the racing and motorsport industry, attracting attendees from all 50 states and 70 countries.
02
Cutting-Edge Motorsports Tech
Explore the latest products, services, machinery, simulation, and testing technologies across all forms of racing.
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Specialized Exhibit Zones
Discover dedicated areas like Machinery Row for race machining equipment and Trailer & RV Exhibits.
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Unrivaled Business Connections
Engage with over 1,000 exhibitors and top industry decision-makers to develop new partnerships and elevate your brand.
Previous Edition
37,149
Attendees
1,043
Exhibitors
34,755
Net Area · ㎡
FAQ
4 questions
The PRI Show is for motorsports professionals, including race teams, retailers, engine builders, fabricators, and media. Admission requires demonstrating involvement in a racing business.
The show features the latest products, services, machinery, simulation and testing technologies, and trailers for all forms of racing, with specific exhibit sectors covering parts, sports gear, and tools.
The event is held at the Indiana Convention Center and Lucas Oil Stadium in downtown Indianapolis, Indiana, United States.
Attendee registration for the Performance Racing Industry Show opens in July 2026.
