SHOPTALK EUROPE 2027 is the premier European conference for retail and ecommerce, uniting European brands, retailers, technology companies, and industry leaders. This international trade fair focuses on innovation, exploring consumer behavior, shopping experiences, and digital transformation across diverse markets. It's an essential event for professionals seeking to understand and shape the future of commerce. Attendees will gain insights into cutting-edge solutions for digital transformation, omnichannel strategies, and customer experience, with a strong emphasis on unified commerce, AI, retail media, and disruptive platforms. The show offers unparalleled opportunities to connect with prospective customers, strengthen existing relationships, and learn about the latest industry developments, fostering meaningful business connections through its extensive meetings program. It attracts Europe's most senior retailers, consumer brands, investors, and tech innovators, including a significant percentage of C-level executives.
Highlights
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01
Premier Retail & Ecommerce Gathering
SHOPTALK EUROPE 2027 unites European brands, retailers, tech companies, and industry leaders to explore the future of commerce. It's the region's top event for retail innovation.
02
High-Level Decision Makers
Attracts Europe's most senior retailers, consumer brands, investors, and tech innovators. In 2023, 34% of visitors were C-level or equivalent, ensuring valuable connections.
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Focus on Cutting-Edge Innovation
Explore solutions for digital transformation, AI, retail media, omnichannel strategies, and disruptive platforms like TikTok Shop and TEMU. Stay ahead of industry trends.
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Extensive Business Matchmaking
Benefit from a large retail meetings program designed to facilitate meaningful business connections. Tens of thousands of pre-planned meetings ensure productive networking.
05
Global Industry Insights
With attendees from 70+ countries (2025), gain diverse perspectives on consumer behavior, shopping experiences, and digital transformation across various markets and cultures.
FAQ
5 questions
The event is scheduled for June 1, 2027, in Barcelona, Spain.
It focuses on Retail, Commerce & Business, and Digital Technology, with an emphasis on e-commerce innovation.
The event attracts professionals across the retail industry, including CEOs, entrepreneurs, directors, managers, European retail brands, and tech innovators.
The exhibition showcases solutions for digital transformation, omnichannel strategies, supply chain optimization, customer experience, AI, retail media, and disruptive platforms.
The event is expected to attract 4,000 visitors, with past editions facilitating over 25,000 meetings and featuring more than 160 speakers.
