About This Expo
The Singapore MICE Forum (SMF) is a premier annual business platform for the Meetings, Incentives, Conventions, and Exhibitions (MICE) community in Singapore and across the region. It attracts over 350-400 representatives from government agencies, industry associations, MICE companies, and Institutes of Higher Learning. Renowned for thought-leadership, learning, and networking, SMF connects global and regional industry players, fostering knowledge exchange and unveiling emerging trends. The 2026 edition, themed "Going Beyond," challenges participants to rethink leadership, value, and impact in a rapidly transforming industry. For exhibitors, SMF offers a powerful platform to drive brand impact, expand influence, and secure curated business meetings. Professional buyers and industry stakeholders benefit from dialogue, collaboration, and insights into trends like AI, sustainability, and economic shifts, empowering them to build resilience and contribute to Singapore's status as a global MICE hub.