About This Expo
SULSERVE - Bakery, Food Service and Hospitality Fair is a pivotal three-day event taking place from June 23 to June 25, 2026, in Novo Hamburgo, Brazil. This dedicated industry gathering serves as a central point for professionals across the bakery, food service, and broader hospitality sectors. Attendees will find a focused environment to explore current practices, understand the evolving landscape, and discover future directions within these dynamic industries. The fair provides an essential platform for engaging with the Brazilian market, fostering valuable connections, and delving into critical discussions. Topics will span ingredient sourcing, food safety protocols, the latest culinary techniques, and effective guest management, highlighting the intricate journey from food production and distribution to the final consumer experience. It's an invaluable opportunity for anyone involved in the food systems and hospitality value chain, including agronomists seeking to understand market demands and shape future practices.