SUPERZOO is the premier annual trade show for the global pet industry, serving as a vital hub for pet professionals since 1950. Organized by the World Pet Association (WPA), it offers an extensive array of pet products, a robust educational program, and unparalleled networking opportunities. Renowned as North America's leading pet retail event, SUPERZOO attracts more buyers and provides more education hours than any other industry gathering. Attendees can discover the latest trends and innovations across a vast 350,000-square-foot show floor. For exhibitors, it's an unparalleled platform to showcase products to over 10,000 qualified buyers, ensuring significant lead generation and market penetration. For professional buyers, SUPERZOO is crucial for efficient sourcing, identifying emerging trends, and gaining actionable knowledge, fostering growth and success in the dynamic pet retail sector.
Highlights
5 items
01
North America's Premier Pet Retail Event
Recognized as the top pet retail event, attracting more buyers and offering more education hours than any other industry gathering on the continent.
02
Extensive Product & Innovation Showcase
Explore a vast 350,000 sqft show floor featuring diverse pet products, from essentials to specialty items, including emerging brands and tech innovations.
03
Robust Professional Education Program
Benefit from over 65 expert-led sessions, including dedicated tracks for retailers and groomers, plus free 'Show Floor Talks' on trends.
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Unrivaled Networking Opportunities
Connect with industry peers at events like the SUPERZOO Beach Party and Young Pet Professionals Mixer, fostering valuable relationships.
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Consistent Industry Growth & Recognition
Celebrated for nine consecutive years of growth in exhibitor space and square footage, earning a spot on Trade Show Executive's 'Gold 100.'
Previous Edition
22,000
Attendees
1,200
Exhibitors
32,516
Net Area · ㎡
FAQ
5 questions
SUPERZOO is scheduled from August 12 to August 14, 2026.
SUPERZOO is organized by the World Pet Association (WPA), established in 1950.
The show features a diverse range of pet products, including food, treats, collars, leashes, technology-based items, natural/health products, and offerings from emerging brands.
SUPERZOO attracts 1200 exhibitors, 22000 visitors, and covers a vast 350,000 square feet of exhibition space.
SUPERZOO targets pet professionals, key retailers, buyers, and decision-makers seeking new products, services, and strategic partnerships within the pet industry.
