About This Expo
The Brazil Conference & Expo, organized by the International Fresh Produce Association (IFPA) in partnership with Francal, is Latin America's premier specialized business event for the fresh produce and floral market. Scheduled for August 4-5, 2026, at Distrito Anhembi in São Paulo, Brazil, it serves as a critical meeting point for the entire fresh produce supply chain. This highly curated event fosters significant business generation, strategic knowledge exchange, and vital partnerships among industry stakeholders. It offers an unparalleled opportunity for exhibitors to directly engage with targeted retail buyers, production executives, and industry leaders, showcase innovations, and expand market presence in Latin America's dynamic market. For professional buyers, the conference is a curated environment to discover cutting-edge technologies, explore new products, and gain strategic insights into market evolution and consumer behavior, ultimately driving growth and competitiveness.