The International Running Expo (IRX) is Europe's premier business-to-business event dedicated solely to the running industry, aiming to build a stronger, more connected market. Held at RAI Amsterdam, IRX serves as a vital platform for brands, retailers, distributors, and the wider running community to connect, collaborate, and drive the industry forward. Attendees can discover the latest advancements in footwear, apparel, technology, nutrition, and recovery, while forging strategic partnerships and engaging in valuable discussions with leading professionals. The expo offers unparalleled opportunities for lead generation, networking efficiency, and supercharging brand awareness, positioning businesses as leaders in the sports and outdoor sectors. IRX is an essential gathering for retailers, wholesalers, race directors, and industry professionals looking to innovate and shape the future of running.
Highlights
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01
Europe's Only B2B Running Event
Dedicated platform for the running industry, fostering connections between brands, retailers, and distributors.
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Strategic Co-location with ISPO 2026
Expanded access to a broader international audience and enhanced business opportunities.
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Hosted Buyer Programme
Connects senior buyers with brands across Europe, facilitating strategic partnerships and direct access to decision-makers.
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Comprehensive Content & Experiences
Features inspiring talks, workshops, elite athletes, networking events, and unique self-improvement sessions.
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Innovation Showcase
Exhibitors present the latest in running footwear, apparel, technology, nutrition, and injury prevention.
FAQ
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IRX is Europe's only dedicated business-to-business (B2B) event for the running industry, connecting brands, retailers, and the wider community.
IRX 2026 will be held on 4-5 November 2026 at RAI Amsterdam, Hall 12, Europaplein 24, 1078 GZ Amsterdam, Netherlands.
The event targets retailers, wholesalers, distributors, race directors, athletes, influencers, press, media, and industry professionals.
IRX is organized by Raccoon Media Group, an award-winning events company known for other major running shows.
Super Early-Bird Tickets for IRX 2026 are available for €29. Registration links can be found on the official website.
