The Showman's Show is Europe's longest-running and most comprehensive trade exhibition dedicated to the outdoor, festival, and live events industry. Held annually, it serves as an unrivalled marketplace for a diverse range of industry professionals, including event organizers, suppliers, manufacturers, production managers, and procurement specialists, to discover the latest innovations and connect with peers. Free to attend, the show offers an unparalleled platform for exhibitors to market their brands, launch new products or services, generate new business leads, and strengthen client relationships, leveraging extensive e-news and social media campaigns. Visitors benefit from exploring cutting-edge event infrastructure, technology, and services from 320-350 exhibitors across both a large exhibition hall and a vast outdoor space. It's an essential annual fixture for sourcing equipment, networking with colleagues, and staying at the forefront of the dynamic outdoor events sector, attracting over 4,000 attendees annually.
Highlights
4 items
01
Sustainable Event Initiatives
Explore the latest in eco-friendly practices and products at the "Sustainable Event Summit" and celebrate innovation with the "Green Supplier and Innovation Award."
02
Meetings Tent for Collaboration
Utilize the "Meetings Tent" for educational content, workshops, and networking opportunities, fostering collaboration among industry professionals.
03
Discover Latest Innovations
Follow the "New Products & Services Trail" (2026) to easily find cutting-edge offerings and engage with interactive demonstrations.
04
Comprehensive Outdoor & Indoor Showcase
Experience a unique display across a large indoor Exhibition Hall and an expansive outdoor area, featuring 320-350 diverse exhibitors.
FAQ
5 questions
No, The Showman's Show is completely free to attend for all industry professionals involved in outdoor and special events.
The show is ideal for event organizers, suppliers, manufacturers, production managers, and procurement specialists across the outdoor and live events industry.
You will find a comprehensive range of event infrastructure, technology, services, and management solutions, including staging, power, waste management, and security.
Annually, the exhibition attracts over 4,000 attendees and features between 320 and 350 exhibiting companies from around the world.
Yes, the organizers provide a free shuttle bus service from Newbury Station to the Newbury Showground.
