Viscom Italia is Europe's sole trade fair dedicated to the entire visual communications market, encompassing technologies, applications, products, and materials for visual communication and graphic arts. It serves as a vital hub for applied creativity, where sustainable solutions, emerging trends, and new inspirations converge. Organized by RX Italy S.r.l., a global leader in events, the show offers exhibitors unparalleled opportunities to build new networks, foster collaboration, and forge strategic partnerships. It acts as a powerful driver of innovation, cultivating new visions and providing essential stimuli to industry protagonists. Attending professionals, including digital printers, sign makers, packaging companies, advertising agencies, and architects, can explore core exhibit sectors like large format digital printing, signage, digital signage, and packaging. Exhibitors can generate significant business opportunities, reaching over 14,000 visiting professionals and an online audience, making it an essential event for growth and market insight.
Highlights
5 items
01
Europe's Visual Communication Hub
The only trade fair in Europe covering the entire visual communications market, from graphic arts to digital signage.
02
Innovation & Creativity Driver
A central point for sustainable solutions, emerging trends, and new inspirations in visual communication.
03
Extensive Networking Opportunities
Offers exhibitors and visitors a platform to build new networks, foster collaboration, and develop strategic partnerships.
04
Broad Industry Coverage
Showcases technologies, products, and materials across diverse sectors like large format printing, signage, and packaging.
05
Targeted Professional Audience
Attracts over 14,000 professionals, including printers, designers, marketers, and industry leaders, ensuring valuable connections.
Previous Edition
15,000
Attendees
300
Exhibitors
—
Net Area
FAQ
5 questions
Viscom Italia is held at the Allianz MiCo Milano Convention Center in Milan, Italy.
The event is organized by RX Italy S.r.l., a global leader in events and exhibitions.
It covers the entire visual communications market, including printing, marketing & advertising, graphic arts, and related technologies.
Key sectors include Large Format Digital Printing, Signage, Screen Printing, Digital Signage, Visual Merchandising, and Packaging.
The target audience includes printing professionals, manufacturing companies, interior designers, advertising agencies, graphic design studios, and architects.
