ABF Franchising Expo
Expodeck Brazil · Sao Paulo

ABF Franchising Expo

Dates
June 24, 2026 – June 27, 2026
Venue
Expo Center Norte
Location
Sao Paulo, Brazil
Dates
June 24, 2026 – June 27, 2026
Venue
Expo Center Norte
Location
Sao Paulo, Brazil

About This Expo

The ABF Franchising Expo is the largest franchise trade show globally and Latin America's premier franchising event, established in 1992. This annual exhibition serves as a critical meeting point for entrepreneurs, investors, and business owners eager to explore and capitalize on opportunities within the dynamic franchising market. It provides an unparalleled platform for connecting investors with hundreds of national and international brands actively seeking expansion and new contractual agreements. Participants gain a unique opportunity to explore a diverse array of business models, establish pivotal strategic partnerships, and invest in proven, successful franchises. The event offers high-quality content, immersive experiences, and a wide variety of attractions, including insights into emerging trends like digitalization, e-commerce, and sustainability. Catering to a broad spectrum of investment profiles, from low-cost microfranchises to premium brands, the expo facilitates informed decision-making and fosters significant B2B trade within the thriving Brazilian and Latin American franchising markets. It's ideal for those looking to initiate or expand their ventures within the franchising ecosystem.

Highlights

5 items
01
Global & Latin America's Largest Franchise Expo
Established in 1992, this is the world's largest franchise trade show and Latin America's premier event, attracting thousands of visitors and hundreds of brands annually.
02
Diverse Investment Opportunities
Explore a comprehensive range of franchise models, from low-cost microfranchises to premium, multi-unit concepts across various industries like F&B, Retail, and Services.
03
Innovation & Emerging Trends Focus
Discover modern technologies, digitalization, e-commerce solutions, and sustainability practices shaping the franchising landscape, with dedicated Startups and Microfranchise Zones.
04
Knowledge Arena & Networking
Benefit from free seminars, lectures, and panel discussions by experts in the Knowledge Arena. Ample spaces are provided for strategic networking and forging partnerships.
05
Significant Market Impact
Connect with a sector that generates over R$300 billion annually, encompasses 200,000+ units, and creates 1.8 million direct jobs in Brazil.
61,000
Attendees
400
Exhibitors
Net Area

Expo News

Video

FAQ

5 questions
It is the largest franchise trade show globally and Latin America's premier franchising event, established in 1992, connecting entrepreneurs with franchise opportunities.
The expo is a collaborative effort organized by the Brazilian Franchising Association (ABF) in partnership with Informa Markets.
You can explore diverse business models, from low-cost microfranchises to premium brands, across various sectors like Food & Beverage, Retail, and Services.
Yes, the Knowledge Arena offers free seminars, lectures, and panel discussions by franchising experts on management, marketing, legal issues, and operational insights.
The 2026 edition anticipates over 440 exhibiting brands and more than 65,000 visitors, occupying 34,000 square meters at Expo Center Norte.