BOE International Trade Show for Experience Marketing 2027
Expodeck Germany · Dortmund

BOE International Trade Show for Experience Marketing 2027

Dates
January 20, 2027 – January 21, 2027
Venue
Messe Dortmund
Location
Dortmund, Germany
Dates
January 20, 2027 – January 21, 2027
Venue
Messe Dortmund
Location
Dortmund, Germany

About This Expo

BOE International Trade Show for Experience Marketing 2027 stands as Europe's leading event for the experiential marketing and broader event industry. This international trade fair is a crucial platform for discovering innovative solutions in live communication, cutting-edge event technology, and effective experience-based strategies. It caters to top decision-makers, event managers, and marketing professionals from agencies and companies, offering unparalleled opportunities to explore the latest trends and connect with industry leaders. Attendees will gain valuable insights into pioneering event solutions and benefit from extensive networking. Exhibitors are presented with a unique chance to meet qualified trade visitors from across Europe, achieve significant international reach, and strategically position their company within a dynamic market. Past editions consistently demonstrate high success rates for exhibitors in reaching their target groups and securing lucrative post-trade fair business, making participation highly rewarding.

Highlights

5 items
01
Europe's Leading Event Industry Show
Premier platform for experiential marketing, live communication, and innovative event solutions in Europe.
02
Comprehensive Exhibit Sectors
Explore Event & Exhibition Construction, EventTech, Entertainment, Marketing, Locations, and Catering.
03
High-Caliber Professional Audience
Connect with top decision-makers, event managers, and marketing professionals from agencies and industry.
04
Proven Exhibitor Success
93% of exhibitors reached target groups (2024), 83% reported lucrative post-trade fair business (2025).
05
Dynamic Concurrent Programs
Engage with BOE NIGHT, BrandEx Awards, and the BrandEx Festival for added value.

FAQ

5 questions
The event targets top decision-makers, innovative developers, buyers, event managers, and experienced marketing managers from agencies and industry.
Key sectors include Event & Exhibition Construction, Event Equipment, EventTech & AV, Entertainment, Event Marketing & Promotion, Locations & Acts, and Catering.
Yes, concurrent programs include BOE NIGHT, the BrandEx Awards, and the BrandEx Festival, offering additional networking and insights.
Exhibitors can register their stand for 2027 to meet qualified trade visitors, gain international reach, and position their company.
Yes, visitor tickets are available for those wishing to attend and explore the exhibition.