Brand Licensing Europe (BLE) is the premier pan-European annual event dedicated to licensing and brand extension, bringing together a diverse community of retailers, licensees, and manufacturers. It serves as a vital platform for deal-making, networking, and identifying emerging trends within the licensing industry. Attendees, including marketers, brand specialists, and licensing agents, gain unparalleled access to discover and secure lucrative deals with a vast array of brands, characters, and images available for licensing. Exhibitors benefit from global exposure, connecting with thousands of potential partners and major brand owners like Netflix, Fanatics, and Gallimard Jeunese, fostering new licensing agreements and creating new revenue streams. With advanced lead generation tools and an Event Planner for enhanced connections, BLE is an essential gathering for anyone looking to expand their brand reach and capitalize on licensing opportunities.
Highlights
5 items
01
Pan-European Licensing Hub
The only annual pan-European event for licensing and brand extension, connecting retailers, licensees, and manufacturers.
02
Extensive Networking & Deals
Facilitates over 6,200 meetings annually, offering unparalleled opportunities for deal-making and securing new partnerships.
03
Global Brand Connections
Meet major brand owners such as Netflix, Fanatics, and Gallimard Jeunese, gaining global exposure for licensing agreements.
04
Advanced Lead Generation
Utilize QR code scanning and AI-recommended leads to efficiently connect with visitors and potential partners.
05
Record Retail Attendance
Attracts top retailers like Aldi, Tesco, and Zara, ensuring diverse and high-quality engagement for exhibitors.
Previous Edition
13,608
Attendees
1,148
Exhibitors
21,380
Net Area · ㎡
FAQ
5 questions
The event is held at ExCeL London, located at 1 Western Gateway, Royal Victoria Dock, London Docklands E16 1XL, United Kingdom.
Brand Licensing Europe is organized by Informa Markets, specifically its Global Licensing Group, a leading trade show organizer.
Several pass options are available: Standard Pass, Explorer Pass, Networking Pass (£1,295), and Service Provider+ Pass (£395).
The event targets retailers, manufacturers, marketers, brand specialists, licensors, licensees, distributors, and licensing agents, including major retailers like Aldi, Tesco, and Zara.
Yes, concurrent programs include the License Global Theatre for content sessions and keynotes, and Licensing Unlocked, a digital educational offering.
