Fitur - International Tourism Trade Fair is a globally renowned annual event in Madrid, Spain, serving as a pivotal meeting point for tourism professionals worldwide. Organized by IFEMA MADRID, it's one of the largest and most influential tourism trade fairs, bringing together destinations, companies, and professionals from across the globe. For exhibitors, Fitur offers unparalleled access to a global audience of industry decision-makers, facilitating direct business negotiations, brand visibility, and market entry. It's a launchpad for new products and services, providing a competitive edge through media exposure and potential partnerships. For professional buyers, Fitur is an efficient platform for discovering the latest trends, sourcing diverse tourism products and services, and establishing strategic alliances with key industry players. The specialized forums and networking events enable participants to gain critical market intelligence, identify investment opportunities, and enhance professional development, ultimately driving business growth and fostering innovation within the global tourism sector. It attracts tour operators, travel agencies, hoteliers, airlines, and technology providers.
Highlights
5 items
01
Global Tourism Hub
Fitur is a pivotal meeting point for tourism professionals, attracting 9,000 companies from 152 countries.
02
Innovation & Technology Showcase
Explore the latest tech solutions for tourism, including AI, blockchain, and digital marketing.
03
MICE & Hospitality Focus
Dedicated sector for hotels, resorts, and business travel, including event planning and venue solutions.
04
Specialized Industry Forums
Access high-end forums like FiturTechY, Fitur Cruises, and Fitur LGTB+ for niche insights.
05
Extensive Networking Opportunities
Connect with 250,000 attendees, including 153,000 trade visitors, for business development.
FAQ
5 questions
Fitur is held annually in Madrid, Spain, at IFEMA MADRID.
The event is organized by IFEMA MADRID, a leading Spanish trade fair institution.
Fitur covers Tourism, Hospitality & Catering, and Trade, showcasing destinations, technology, and MICE.
It targets tour operators, travel agencies, hoteliers, airlines, MICE professionals, and technology providers.
The 2024 edition saw 250,000 attendees, including 153,000 trade visitors and 97,000 general public visitors.