About This Expo
The Gartner Marketing Symposium/Xpo is the premier gathering for Chief Marketing Officers (CMOs) and marketing executives, offering essential insights and actionable strategies to thrive in an AI-driven world. This event addresses the critical challenges faced by marketing leaders, who are under unprecedented pressure to lead strategic, structural, and cultural transformation within their organizations amidst rapid technological advancements and evolving customer expectations. Attendees will gain clarity on emerging trends, validate their strategies with expert guidance, and learn how to leverage AI for productivity, enhanced customer experiences, and resilient customer relations. The symposium provides a platform to explore transforming strategy, operations, and analytics, ensuring marketing leaders are equipped to drive business growth and impactful collaboration. It's an invaluable opportunity for peer benchmarking and discussions on common challenges like marketing and sales alignment, attribution, and AI adoption.