PL Connection is Latin America's premier event entirely dedicated to the private label sector, held annually in São Paulo, Brazil. It serves as a vital platform connecting leading retailers and industries to develop strategic partnerships and launch innovative private label products. The exhibition highlights the immense growth potential within the Brazilian private label market, which currently holds a 2% share compared to a 23% global average, signaling vast untapped opportunities for expansion. The event targets a highly qualified audience, including C-level executives, purchasing decision-makers, and procurement managers from Brazil's largest retail chains. For international exhibitors, it offers a compelling value proposition: a direct gateway to this burgeoning market, enabling connections with new clients, product launches, and staying abreast of the latest trends. Attendees benefit from unparalleled high-level networking, expert lectures, workshops, and discussion panels, gaining invaluable insights into the future of private brands.
Highlights
5 items
01
Premier Regional Event
Latin America's leading exhibition dedicated solely to the private label sector, fostering development and strategic partnerships.
02
Untapped Market Potential
Highlights Brazil's private label market at 2% share, indicating vast growth opportunities compared to the 23% global average.
03
High-Level Networking
Connect with C-level executives, purchasing decision-makers, and procurement managers from major retail chains.
04
Expert Insights & Awards
Features lectures, workshops, and the 'Own Brand Excellence Awards' recognizing innovation and success in the private label industry.
05
Experienced Organizers
A collaborative effort by Francal Feiras (50+ years experience) and Amicci (leader in private brand development).
Previous Edition
2,500
Attendees
43
Exhibitors
—
Net Area
FAQ
5 questions
PL Connection is the premier event entirely dedicated to the private label sector across Latin America, fostering development and strategic partnerships.
The event is a collaborative effort between Francal Feiras, with over 50 years of experience, and Amicci, a leader in private brand development.
It targets a highly qualified audience, including C-level executives, purchasing decision-makers, and procurement managers from major retail chains.
The event underscores the significant growth potential in the Brazilian private label market, which holds a 2% share compared to a 23% global average.
The core exhibit sectors include Food & Beverage, Beauty, Health & Wellness, and General Merchandise & Services Private Label.
