IAW - International Trade Fair for Retail is Germany's premier order fair for promotional goods, trend products, and seasonal impulse items, emphasizing high-volume business. Recognized as one of Europe's leading sourcing and retail trade events, it convenes twice annually at Koelnmesse in Cologne. The fair showcases a wide array of products, including food, drugstore items, textiles, household goods, electronics, garden supplies, and e-commerce solutions, catering to diverse retail needs. It is specifically designed for professional buyers from sectors like furniture, DIY, mail-order companies, purchasing associations, and both wholesale and retail businesses globally. Attendees, such as retail chain executives, store owners, and sourcing managers, gain direct access to innovative services and solutions tailored for modern retail. Exhibitors benefit from connecting with qualified decision-makers, scheduling strategic meetings in advance, and launching personalized outreach to maximize their return on investment and accelerate deal-making with key purchasing professionals.
Highlights
4 items
01
Leading European Retail Sourcing Event
IAW is Germany's premier order fair for promotional goods and trend items, recognized as one of Europe's leading sourcing and retail trade events. It focuses on high-volume business and seasonal impulse products.
02
Comprehensive Product Showcase
The fair presents a vast array of retail categories, including food, textiles, electronics, household goods, garden supplies, and e-commerce solutions, alongside private label and supply chain innovations.
03
Connect with Key Retail Decision-Makers
Target audience includes professional buyers, retail chain executives, wholesalers, and sourcing managers. Exhibitors gain direct access to qualified decision-makers for effective networking and deal-making.
04
Maximize ROI with Strategic Participation
Exhibitors can leverage the platform to schedule meetings in advance, launch personalized outreach campaigns, and focus on qualified professionals to accelerate engagement and business growth.
Previous Edition
6,500
Attendees
300
Exhibitors
—
Net Area
FAQ
4 questions
IAW is Germany's leading order fair for promotional goods, trend products, and seasonal impulse items, with a strong focus on high-volume business. It's also a major sourcing and retail trade event.
The fair targets professional buyers from consumer markets, discounters, supermarket chains, purchasing organizations, furniture and DIY stores, mail-order companies, and independent retailers from around the world.
IAW showcases a broad range of products including food, textiles, household goods, electronics, garden supplies, pet supplies, DIY, gifts, seasonal items, and e-commerce solutions, among others.
The IAW takes place twice a year at the Koelnmesse exhibition center in Cologne, Germany.
