The NBWA Annual Convention & Product Showcase is the premier gathering for America's independent beer and beverage distribution industry. This event serves as a critical platform for distributors, suppliers, vendors, and retail leaders to connect, innovate, and shape the future of the beverage market. Attendees can discover new products, technologies, and operational solutions on the vibrant Product Showcase floor. The convention offers extensive educational programming, covering vital topics like regulatory updates, portfolio diversification, and automation, enhancing business management and growth. It's an unparalleled opportunity for professional buyers to find immediate solutions and for exhibitors to reach a concentrated audience of qualified decision-makers. By fostering strategic partnerships and providing insights into market trends, the NBWA convention helps strengthen the three-tier system of beer distribution and ensures an efficient, accountable marketplace, ultimately boosting competitiveness and growth for all participants.
Highlights
4 items
01
Premier Industry Gathering
Connect with distributors, suppliers, and retail leaders to shape the future of the beverage market.
02
Extensive Product Showcase
Explore cutting-edge beverage products, distribution technology, and operational solutions from numerous exhibitors.
03
In-depth Educational Seminars
Gain insights on regulatory updates, market trends, automation, and leadership strategies from industry experts.
04
Targeted Networking Opportunities
Forge valuable connections with peers and potential partners, including a dedicated event for women in beer.
Previous Edition
3,000
Attendees
300
Exhibitors
—
Net Area
FAQ
4 questions
The event is organized by the National Beer Wholesalers Association (NBWA), a prominent trade association representing independent beer distributors across the United States.
The exhibition focuses on the beer and beverage distribution industry, showcasing new products, technologies, and operational solutions, alongside extensive educational content.
The event targets independent beer distributors, beverage professionals, suppliers, vendors, and retail leaders looking to innovate and grow their businesses.
The 2026 event is anticipated to draw between 2,000 to 5,000 attendees and host 200-499 exhibitors.
