NRF - Retail's Big Show Europe stands as the continent's premier retail event, recognized as Europe's biggest meeting for the entire retailing ecosystem. It convenes thousands of retail and e-commerce professionals, executives, innovators, and decision-makers from across the old continent, all dedicated to shaping the future of retail. The 2026 theme, "The Next Now," delves into five critical pillars of transformation: Agentic AI and customer services, demand forecasting and personalisation, creating community and embracing influencers, licensing and new business models, and retail media. Attending this show provides unparalleled opportunities to connect with industry leaders, discover cutting-edge solutions, and gain vital insights into the evolving retail landscape. Exhibitors, in particular, can significantly boost brand awareness, generate qualified sales leads, and accelerate growth by showcasing their innovations to a highly targeted and influential audience. This event is indispensable for anyone looking to learn, network, or promote within the dynamic European retail sector.
Highlights
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Europe's Premier Retail Gathering
Positioned as Europe's biggest meeting for the retailing ecosystem, attracting thousands of professionals shaping the future of retail across the continent.
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"The Next Now" Transformative Theme
The 2026 theme explores five key pillars: Agentic AI, demand forecasting, community building, new business models, and retail media.
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Diverse Exhibit & Innovation Hubs
Features areas like Retail Tech, IT for logistics, payment solutions, plus an Innovators Showcase, Startup Hub, and House of Innovation.
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Comprehensive Program & Networking
Includes keynote programs, breakout sessions, guided tours, awards, and an After Retail Party, fostering extensive networking opportunities.
FAQ
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The event is scheduled from September 15 to September 17, 2026, at Paris Expo Porte de Versailles, located at 1, place de la Porte de Versailles 75015 Paris, France.
The event attracts thousands of retail and e-commerce professionals, including executives, omnichannel leaders, technology innovators, supply chain experts, and decision-makers from across Europe.
Attendees can register for a paid pass or a free Expo Pass, with an Early Bird rate available until June 22. Exhibitor stand booking is also open for those looking to showcase solutions.
The 2026 theme is "The Next Now," focusing on five pillars of transformation: Agentic AI, demand forecasting, community building, new business models, and retail media.
