ProWine Sao Paulo
Expodeck Brazil · Sao Paulo

ProWine Sao Paulo

Dates
October 6, 2026 – October 8, 2026
Venue
Expo Center Norte
Location
Sao Paulo, Brazil
Dates
October 6, 2026 – October 8, 2026
Venue
Expo Center Norte
Location
Sao Paulo, Brazil

About This Expo

ProWine Sao Paulo is a premier international trade fair for the wine and spirits industry, specifically targeting the dynamic Brazilian and Latin American markets. It serves as a crucial platform for a diverse range of B2B professionals, including importers, distributors, retailers, sommeliers, and restaurateurs, seeking new products, suppliers, and market trends. Attendees gain unparalleled access to a curated selection of global wines and spirits, fostering direct engagement with producers and key decision-makers. The event offers significant value by facilitating business generation, networking, and providing critical market insights. It enables brand exposure, market entry, and expansion for exhibitors, while professional buyers benefit from comprehensive sourcing opportunities and an enriching educational program of masterclasses and seminars, enhancing their market intelligence and strategic partnerships.

Highlights

4 items
01
Latin America's Premier Wine & Spirits Hub
Connects global producers with the burgeoning Brazilian and Latin American markets, fostering trade relationships and market penetration.
02
Comprehensive Product Showcase
Features a diverse array of wines and spirits from various regions, alongside essential accessories and services for the industry.
03
Expert-Led Educational Program
Offers high-end forums, masterclasses, and tasting sessions, providing insights into market trends, consumer behavior, and sustainable practices.
04
Strategic Global-Local Partnership
Jointly organized by Messe Düsseldorf and Emme Brasil, combining international exhibition excellence with deep local market understanding.

FAQ

5 questions
ProWine Sao Paulo is a premier international trade fair dedicated to the wine and spirits industry in Latin America, specifically targeting the Brazilian market.
ProWine Sao Paulo is jointly organized by Messe Düsseldorf, a global leader in trade fair organization, and Emme Brasil, a prominent event organizer in Brazil.
The primary target audience includes B2B professionals such as importers, distributors, retailers, sommeliers, restaurateurs, hotel managers, and bar owners.
The exhibition features a comprehensive array of wines and spirits from global producers, as well as accessories and services for the wine and spirits industry, including logistics, packaging, and marketing solutions.
The event offers a comprehensive program of high-end forums, masterclasses, and tasting sessions, including expert-led seminars on market trends and sustainable practices.