Pure London - Womenswear 2027
Expodeck United Kingdom · Birmingham

Pure London - Womenswear 2027

Dates
February 7, 2027 – February 10, 2027
Venue
Olympia London
Location
Birmingham, United Kingdom
Dates
February 7, 2027 – February 10, 2027
Venue
Olympia London
Location
Birmingham, United Kingdom

About This Expo

Pure London is the UK's leading fashion trade show, serving as a vital platform for fashion brands, designers, and retailers. It provides unparalleled opportunities to connect, source collections, and stay abreast of industry trends. The event uniquely unites the entire fashion supply chain, offering ready-to-wear collections and fashion sourcing side-by-side. Attendees can launch new products, network with key industry players, and gain insights into upcoming styles and consumer preferences. With over 82% of visitors influencing purchasing decisions and 52% intending to spend a significant portion of their annual budget, Pure London offers a powerful marketplace for direct interaction, sales, and a strong return on investment for exhibitors and attendees alike.

Highlights

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01
UK's Leading Fashion Trade Show
Recognized as the premier fashion trade show in the UK, connecting brands, designers, and retailers across the industry.
02
Integrated Fashion Supply Chain
The only UK show to feature ready-to-wear collections and fashion sourcing concurrently, uniting the entire industry.
03
High-Value Buyer Engagement
Offers direct access to influential buyers, with over 82% of visitors responsible for purchasing decisions.
04
Diverse Exhibit & Trend Insights
Showcases a wide array of fashion segments and provides valuable trend insights, networking, and educational content.

FAQ

3 questions
The event will be held at Olympia London, a historic venue located in West London.
Pure London is organized by Hyve Group, a leading events business headquartered in London, United Kingdom.
The exhibition covers a wide range of fashion segments including womenswear, menswear, children's fashion, footwear, accessories, conscious/sustainable fashion, young fashion, and fashion sourcing, including Pure Origin.