Seoul Food & Hotel (SFH) is Korea's largest and most influential international trade exhibition for the food, beverage, hotel, restaurant, and hospitality industries. Recognized as a premier B2B platform, SFH connects global suppliers with key buyers, distributors, and decision-makers across Asia. It offers unparalleled access to the dynamic, import-driven Korean market, making it a strategic gateway for international brands. The exhibition showcases a comprehensive range of sectors, including processed and fresh foods, beverages, organic products, packaging, cold chain logistics, food processing technologies, and hospitality design innovations. SFH provides strong business-focused opportunities, such as curated 1:1 business matching programs, facilitating direct meetings with qualified Korean buyers, importers, and foodservice operators. Professionals seeking to explore innovations, discover emerging trends, and expand their reach in Asia's vibrant F&B and hospitality economies will find immense value in attending.
Highlights
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01
Korea's Premier F&B & Hospitality Event
The largest and most influential international trade exhibition in Korea for food, beverage, hotel, restaurant, and hospitality sectors.
02
Gateway to the Korean Market
Offers unparalleled access for international brands to Korea's dynamic and import-driven food and beverage economy.
03
Comprehensive Industry Showcase
Features a wide array of products and solutions, from fresh foods and beverages to advanced processing tech and hospitality design.
04
Direct Business Matching
Facilitates curated 1:1 meetings between exhibitors and qualified Korean buyers, importers, and foodservice operators.
05
Innovation & Trend Hub
Highlights sustainable practices, technological advancements, and emerging consumer trends in the F&B and hospitality sectors.
SFH 2026 will be held from June 9 to June 12, 2026, at KINTEX (Korea International Exhibition Center) in Goyang, South Korea.
SFH covers Food & Beverage, Hospitality & Catering, and Tourism, showcasing a comprehensive range of products and services within these sectors.
SFH 2026 is expected to host 1605 exhibitors and attract 53305 visitors, making it a significant industry gathering.
SFH is co-organized by KOTRA and Informa Markets, two prominent entities in trade promotion and exhibition management.
SFH provides curated 1:1 business matching programs, connecting exhibitors directly with qualified Korean buyers, importers, retailers, and foodservice operators.
