The Baby Show 2027, held at ExCeL London, is the UK's largest and most cherished pregnancy, baby, and parenting event. It offers a comprehensive one-stop destination for new and expectant parents, as well as families with young children, to explore, compare, and purchase a vast array of products and services. Attendees can discover everything from essential baby gear to expert advice, often benefiting from exclusive show offers and discounts from over 350 brands. For exhibitors, it provides an unparalleled platform to launch new products, gather direct customer feedback, enhance brand visibility, and engage directly with a highly targeted, purchasing-ready audience of tens of thousands. This event is crucial for connecting families with the best products and services for their parenting journey, offering expert insights and significant savings.
Highlights
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01
Expert Live Talks & Q&As
Attend free talks, panel discussions, and celebrity Q&As with leading parenting and pregnancy experts on vital topics like birth, sleep, and feeding.
02
Buggy Testing Track
Try out various prams, pushchairs, and buggies on different terrains with impartial expert advice before making your purchase decision.
03
Family-Friendly Facilities
Benefit from convenient amenities including a free Baby Changing Area with nappies/wipes, a Baby Feeding Café, and a Meditation Station.
04
Exclusive Show Offers
Access special discounts and deals from over 350 leading and boutique brands, ensuring significant savings on essential baby products.
FAQ
4 questions
The show primarily targets expectant parents, new parents with infants (0-12 months), and families with toddlers (1-4 years), including grandparents and relatives.
You can find a vast array of baby essentials, nursery items, car seats, feeding products, health and wellness items, parenting services, and much more from over 350 brands.
Yes, highlights include the Live Talks Stage with expert Q&As, a Buggy Testing Track, and family-friendly facilities like a Baby Changing Area and Feeding Café.
Absolutely. Many of the 350+ participating brands offer exclusive show-only discounts and deals, providing significant savings for attendees.
