The Toy Fair 2027 stands as the UK's largest dedicated trade show for the toy, game, and hobby industry, offering an unparalleled platform for showcasing new products and innovations. Held in London, United Kingdom, this event is a must-attend for industry professionals, including retailers, buyers, licensors, media, inventors, and designers. Visitors will discover a comprehensive range of product categories, from action toys, arts & crafts, and baby & pre-school items to construction, games & puzzles, outdoor toys, and creative play. With 250 exhibiting companies, the fair provides a vital opportunity to explore the latest trends, source new products, and network with key players. Special features like the Greenhouse area highlight new and emerging toy companies, ensuring attendees gain insights into the future of the industry. It's an invaluable event for market leaders and independent businesses alike to connect, innovate, and drive growth within the dynamic toy sector.
Highlights
5 items
01
UK's Largest Toy Trade Show
The premier platform in the UK for the toy, game, and hobby industry, showcasing new products and innovations.
02
Diverse Product Categories
Explore a vast range of toys including action figures, arts & crafts, baby & pre-school, games, puzzles, and outdoor play.
03
Greenhouse Area for Innovators
A dedicated zone for new and emerging toy companies to present their latest creations and ideas.
04
Industry Awards & Features
Engage with events like Toy Fair's Hero Toys, Editor's Choice Awards, Toy Industry Awards, and a Demonstration Zone.
05
Connect with Key Buyers
Attracts buyers from major retailers, independent stores, and international markets, fostering valuable business connections.
FAQ
5 questions
The Toy Fair 2027 will be held at Olympia London, in London, United Kingdom.
The event is organized by the British Toy & Hobby Association (BTHA).
The fair features a wide range of products including action toys, arts & crafts, baby & pre-school, construction, games & puzzles, outdoor toys, and wooden toys.
Exhibitors can apply for space through the official website, https://www.toyfair.co.uk.
The target audience includes retailers, buyers, licensors, media, inventors, and designers from both major and independent stores, as well as international markets.
