ProWine Shanghai
Expodeck China · Shanghai

ProWine Shanghai

Dates
November 10, 2026 – November 12, 2026
Venue
Shanghai New International Expo Center (SNIEC)
Location
Shanghai, China
Dates
November 10, 2026 – November 12, 2026
Venue
Shanghai New International Expo Center (SNIEC)
Location
Shanghai, China

About This Expo

ProWine Shanghai stands as mainland China's premier trade fair for the wine and spirits industry, widely recognized as the most influential platform in the region. It functions as a vital business hub, exclusively catering to top-quality trade specialists including importers, distributors, wholesalers, and professionals from the HoReCa sector. Attendees gain unparalleled access to a diverse range of wines, spirits, mineral water, and related accessories from numerous international exhibitors. The event offers a unique opportunity for efficient business matchmaking, providing crucial market insights and facilitating resource integration. Trade visitors can connect with key industry players, explore new products, gather essential market information, and place orders directly. With high-calibre masterclasses, expert-led forums, and concurrent events like FHC, ProWine Shanghai is an indispensable platform for driving brand awareness and generating valuable business leads within China's dynamic wine and spirits market.

Highlights

4 items
01
China's Premier Wine & Spirits Trade Fair
ProWine Shanghai is the leading and most influential business platform for the wine and spirits industry in mainland China, attracting top professionals.
02
High International Exhibitor Ratio
Consistently featuring over 75% international exhibitors from numerous countries, the fair offers a truly global product showcase and diverse sourcing opportunities.
03
Connect with Key Chinese Buyers
The event provides unparalleled opportunities to connect with influential Chinese importers, distributors, wholesalers, and HoReCa professionals, driving business growth.
04
Expert Masterclasses & Concurrent FHC
Benefit from high-calibre tastings, masterclasses by industry experts, and forums. Held concurrently with FHC, enhancing networking and market insights.

FAQ

3 questions
ProWine Shanghai is exclusively for credentialed trade visitors. Attendees must provide proof of legitimation, such as a business license, employment contract, or student ID for college students.
Exhibitors can choose from Space Only booths (US$455/m²), Walk-On Stands (US$550/m²), or Premium Stands (US$575/m²). Early bird rates are available until April 30, 2026.
Yes, international visitors can apply for an official letter of invitation for a fee of US$80 plus courier charges. The application process takes 5-10 working days.